Reeku, a short-term rental platform, is expanding operations to all 16 U.S. cities hosting the 2026 FIFA World Cup. The move capitalizes on a predictable surge in tourism and housing demand around the tournament.
Renters in these markets can now list vacant apartments on Reeku and earn up to $2,700 per week during peak World Cup periods. The platform targets property owners looking to monetize empty units without the long-term commitment of traditional leasing.
The expansion reflects how major sporting events create concentrated rental opportunities. Tournament-host cities experience visitor spikes that drive short-term accommodation demand well above normal levels. Reeku positions itself as the intermediary connecting renters with this temporary market.
Host cities for the tournament span coast to coast, including Los Angeles, New York, Miami, Dallas, Denver, Seattle, and others. Each market will see different demand curves depending on match schedules and team locations.
For renters, the income potential offers a way to offset housing costs during high-demand periods. For the platform, the World Cup represents a defined, high-value growth window across multiple markets simultaneously.