Garage, a Canadian fashion brand owned by publicly traded Group Dynamite, is opening a 9,000-square-foot flagship store at RFR Holding's 160 Fifth Avenue in Manhattan. The new location marks the retailer's second NYC outpost and claims a prime corner position at one of the city's most prestigious addresses.
The store targets Gen Z and Millennial shoppers with trend-driven apparel and accessories. Group Dynamite operates multiple brands globally, positioning Garage as a growth vehicle in the North American market. The 160 Fifth Avenue location puts Garage in direct competition with other fast-fashion retailers in Flatiron, steps from Madison Park and near major transit hubs.
RFR Holding, the Manhattan-focused real estate firm, has anchored this corner retail space with major tenants over decades. The lease signals confidence from both the landlord and tenant in Flatiron's retail recovery post-pandemic. RFR has pushed to attract experience-driven retailers who draw foot traffic beyond typical shopping patterns.
For Garage, the move represents an aggressive expansion into New York's competitive retail landscape. The brand previously operated a smaller NYC location, suggesting the company sees margin improvement and brand awareness in the metropolitan market. The 9,000-square-foot footprint allows for full brand expression, in-store technology, and inventory depth that smaller locations cannot support.
For RFR, filling 160 Fifth Avenue's corner retail with a growth-stage tenant reduces vacancy risk while capturing triple net rent from a creditworthy tenant. Commercial real estate investors view Gen Z-focused retailers as lower-risk than declining department store anchors, making Garage an attractive co-tenant alongside existing storefronts.
Neighborhood retailers face new competition from Garage's scale and inventory. Landlords on adjacent blocks benefit from increased foot traffic the flagship generates. The lease