# Survey: Nearly One-Fifth of Landlords Hold Rent Flat Despite Market Pressures
Eighteen percent of landlords are deliberately freezing rents on their properties, according to a 2026 survey by Avail, the rental property management platform owned by Realtor.com. These owners have adopted a long-term strategy over immediate income gains.
The data reveals a split approach in rental markets. While most landlords raise rents annually to keep pace with inflation and property costs, this significant minority chooses stability. Their reasoning typically centers on tenant retention, reduced turnover costs, and avoiding vacancy periods that damage cash flow more than modest rent increases would.
For landlords considering this approach, the calculus depends on local market conditions. In tight rental markets where vacancy rates hover below 5%, holding rent flat risks leaving money on the table. In softer markets above 7% vacancy, a competitive rent keeps quality tenants longer and prevents costly evictions and turnover. Professional property management companies like Avail track these metrics to guide owner decisions.
Tenants benefit directly from frozen rents, locking in stable housing costs in inflationary environments. In markets like Denver, Austin, and Portland where rents surged 20-30% over three years, a landlord holding rates steady becomes a rare find. These properties attract stable, long-term residents willing to maintain properties well.
Sellers and buyers reading market signals should note this trend. Properties with below-market rents that have held for years carry lower income capitalization rates, potentially reducing sale valuations. Buyers purchasing these assets can quickly raise rents to market, creating immediate value. Investors hunting value-add opportunities should screen for held rents during due diligence.
The decision to freeze rents ultimately reflects a landlord's priorities. Those seeking maximum annual returns raise rents at lease renewals. Those prioritizing