Guest in Residence, Gigi Hadid's luxury cashmere knitwear brand, has secured a second New York City retail location at 1061 Madison Avenue on the Upper East Side. The space spans 3,550 square feet across the five-story mixed-use building between West 80th and West 81st streets.
This expansion marks a significant step for the direct-to-consumer brand. The first Guest in Residence store opened in New York, and this Upper East Side location positions the brand in one of Manhattan's most coveted luxury retail corridors. Madison Avenue between 79th and 82nd streets attracts high-end fashion retailers targeting affluent residents and tourists.
The lease placement on Madison Avenue signals confidence in the brand's growth trajectory. Luxury cashmere knitwear commands premium pricing, typically ranging from $400 to $1,200 per piece, which aligns with the Upper East Side's consumer base. The neighborhood's foot traffic and demographic composition offer access to customers seeking investment-worthy basics and statement knitwear pieces.
For landlords in the area, this lease demonstrates sustained demand from celebrity-backed fashion brands despite retail sector volatility. The retail leasing market on Madison Avenue remains competitive, with brands investing heavily in physical retail to complement their e-commerce operations. Guest in Residence follows the trend of luxury labels maintaining flagship and secondary locations to build brand presence and capture in-person sales.
The 3,550-square-foot footprint provides ample space for product displays, fitting rooms, and brand experience elements. For landlords, this represents stable long-term tenant revenue. For competing retailers, it indicates continued strength in the luxury cashmere segment and validates the viability of premium knitwear retail.
The expansion occurs as direct-to-consumer brands increasingly adopt omnichannel strategies, using retail stores to