Google has reinstated real estate listings in mobile search results across select cities, tapping HouseCanary as its data partner. The move brings MLS feeds from CRMLS and eXp into Google's mobile interface after the tech giant pulled listings from search results in 2017.
The listings appear directly in Google's mobile search results when users hunt for properties in participating markets. HouseCanary, a real estate data and analytics firm, powers the backend data infrastructure. CRMLS, the California Regional Multiple Listing Service, and eXp Realty provide the actual property feeds that populate the search results.
This matters for home buyers and agents alike. Buyers searching on mobile now discover listings without leaving Google or redirecting to Zillow, Redfin, or Realtor.com. The reduced friction boosts discoverability for homes in the participating markets. For sellers, broader visibility in Google's ecosystem can accelerate buyer interest and potentially shorten time-on-market.
Real estate agents benefit from expanded lead generation channels. Any agent using CRMLS or eXp's systems sees their listings indexed into Google mobile search automatically. This cuts through the portal fragmentation that has defined the industry since Google's 2017 exit from real estate.
The choice of HouseCanary signals Google's preference for AI-powered property intelligence over raw MLS data alone. HouseCanary specializes in automated valuation models and predictive analytics, suggesting Google plans to layer more sophisticated features into search results over time. Estimate tools, price trends, or neighborhood analytics could follow.
The initiative remains limited to select cities, indicating a pilot phase. Success here could push Google toward broader national coverage, which would reshape how property searches flow through the internet. Traditional portals like Zillow would face fresh competition from the search giant's distribution advantage.