Realtor.com now offers moving quotes through Agoyu AI technology on select listings. The integration lets homebuyers and sellers film their belongings using their phones, then receive instant estimates from licensed moving companies.

The feature addresses a common friction point in the buying and selling process. Buyers shopping on Realtor.com can now assess moving costs before making an offer. Sellers gain a tool to market properties with transparent relocation expenses built in. Licensed movers participating in the platform receive qualified leads without competing solely on price.

How it works: Users point their phone cameras at furniture, boxes, and household items. Agoyu's AI analyzes the footage in real time and generates moving quotes from licensed carriers. The quotes appear alongside listing details, helping buyers understand total acquisition costs upfront.

For sellers, this changes negotiation dynamics. Properties listed with integrated moving quotes become more attractive to cost-conscious buyers who factor relocation into purchase decisions. The transparency reduces post-offer surprises and accelerates closings.

For movers, Realtor.com's integration creates a new distribution channel. Licensed carriers gain access to motivated customers actively planning relocations. The AI qualification system filters out tire-kickers and directs serious prospects.

The rollout remains limited to select listings, suggesting Realtor.com tests the integration before wider deployment. Success here could reshape how moving services integrate into real estate transactions. Competitors like Zillow and Trulia will likely watch this closely.

The timing matters. Moving costs have climbed sharply in recent years. Buyers increasingly demand transparency on total costs before committing. Realtor.com's move gives users that clarity within a single platform, reducing friction and potentially accelerating transaction velocity.