Perry Group has expanded to 250 licensed agents across five offices in Utah, positioning itself for 2,000 transaction sides in 2026. The brokerage, operating under The Real Brokerage's platform, credits its growth to systematic processes and a strong organizational culture.
The firm's trajectory reflects broader trends in Utah's residential market. The state's population growth and affordable pricing compared to neighboring Colorado and Arizona have drawn both buyers and real estate professionals. Perry Group's expansion strategy focuses on recruiting experienced agents and establishing operational infrastructure rather than aggressive marketing alone.
For sellers, this growth means more local representation options and agents who understand Utah's distinct market dynamics across multiple regions. Buyer-side agents at Perry Group will compete more directly with established regional firms, potentially driving service improvements across the market.
Landlords and property investors in Utah face a more fragmented agent pool, which can work in their favor. Specialized investor knowledge varies across Perry Group's expanding team, so landlords should vet agents carefully for rental property experience.
Perry Group's scale-up strategy relies on The Real Brokerage's technology platform, which offers agents tools for transaction management and client engagement. This tech-forward approach appeals to agents seeking modern systems over traditional broker overhead. For consumers, it means brokers backed by solid infrastructure and data systems, though service quality ultimately depends on individual agent competency.
The 2,000-side target for 2026 represents roughly $400 million to $500 million in transaction volume, assuming median Utah home prices near $400,000. Reaching this benchmark requires steady agent recruitment and retention, operational efficiency, and sustained demand in Utah's housing market.
Perry Group's brokerage model demonstrates how independent teams can scale rapidly using technology platforms rather than building proprietary systems. The Real Brokerage, the parent platform, has grown by licensing existing brokerage groups across North America. This