RLTYco, a real estate technology and services platform, has launched RLTYconsulting, a new division designed to serve brokerages and independent teams. Danielle Garofalo and Scott Elwell lead the operation.
RLTYconsulting bundles growth strategy advisory with tax planning, payroll processing, and financial planning services. The offering targets real estate firms looking to scale operations while managing compliance and tax obligations.
For brokerages, the service reduces fragmentation by consolidating what typically requires multiple vendors. Teams gain access to tax optimization strategies tailored to commission-based income structures. Independent agents benefit from payroll and planning support previously available only to larger firms with dedicated back-office staff.
The move reflects a broader consolidation trend in real estate operations. Brokerages increasingly expect their technology platforms to handle more than transaction management. RLTYconsulting positions RLTYco as a one-stop operating partner rather than a standalone software vendor.
Garofalo and Elwell bring combined expertise in real estate operations and financial services. Their leadership suggests RLTYco invested in experienced operators rather than staffing the division with generalists.
For sellers and brokers evaluating platforms, this addition changes the value proposition. A brokerage choosing RLTYco gains access to growth consulting without contracting separate advisory firms. For smaller teams operating independently, the payroll and tax services address pain points that typically drain time and create compliance risk.
The timing matters. Rising interest rates and market slowdown have pressured agent productivity and brokerage profitability. Tools that help firms run lean while maintaining growth capacity address real market conditions rather than aspirational needs.
RLTYco competes in a crowded space. Competitors like Constellation Real Estate Group and major brokerages with in-house consulting capabilities already offer lay