French cashmere brand Kujten has leased a second Manhattan location at 92 Greene Street in SoHo, less than a year after launching its first U.S. flagship on Madison Avenue. The store occupies prime retail space in Acadia Realty Trust's property, positioned between Spring and Broome streets in the heart of SoHo's shopping district.
The long-term lease reflects Kujten's confidence in the U.S. market and its expansion strategy. The Greene Street location puts the brand in direct competition with established luxury retailers and independent boutiques that dominate SoHo's pedestrian traffic. The address attracts both tourists and affluent locals seeking high-end fashion and accessories.
For Acadia Realty Trust, the deal fills vacant retail space with a premium tenant, strengthening the property's tenant roster and justifying rents in the competitive SoHo market. Commercial landlords in the neighborhood benefit from luxury fashion brands' willingness to commit to long-term leases, which stabilize revenue streams and reduce vacancy risk.
Kujten's rapid expansion signals healthy demand for luxury cashmere products in New York City. The brand targets affluent consumers willing to spend on quality basics and outerwear. The Madison Avenue flagship established brand awareness and customer loyalty before the Greene Street opening, a typical playbook for European luxury labels entering the U.S.
For shoppers, the SoHo location offers easier access than Madison Avenue for downtown residents and visitors exploring the neighborhood's retail landscape. The store competes directly with other cashmere purveyors and luxury clothing retailers within walking distance.
The deal demonstrates that despite economic headwinds, international luxury brands continue betting on Manhattan's retail market. SoHo remains a destination for European and Asian fashion houses seeking premium locations with high foot traffic and affluent demographics. Real estate