Jeff Franklin, creator of the sitcom "Full House," has relisted his Beverly Hills mansion for $45 million after failing to find a buyer at the initial $85 million asking price in 2022. The property sits on the former site of the home where Charles Manson's followers murdered actress Sharon Tate and four others in 1969.
Franklin built the modern mansion after purchasing the original property and demolishing the Tate residence. The new structure spans 20,000 square feet and features luxury amenities befitting its ultra-high-end price point, though the location's historical darkness has proven a persistent obstacle to sale.
The 63 percent price reduction from $85 million to $45 million signals the market's reluctance to absorb premium pricing for properties burdened by notorious backstories. Beverly Hills luxury homes typically command top dollar, but buyers willing to spend eight figures often avoid properties attached to violent crime, particularly murders of celebrity victims that remain culturally embedded.
For Franklin, the repeated listing attempts represent the reality facing even wealthy sellers with trophy properties. A mansion's architecture, square footage, and finishes matter less when potential buyers factor in neighborhood psychology and historical weight. The Manson connection overshadows architectural merit at every asking price point.
The current $45 million listing positions the property more competitively within Beverly Hills' ultra-luxury market, though it still hovers above comparable estates lacking traumatic histories. Luxury agents working such properties navigate a delicate balance between highlighting genuine architectural value and addressing the elephant in the room.
This relisting cycle demonstrates that Hollywood wealth, prime real estate, and premium finishes cannot fully overcome the market's pricing power when dark history enters the equation. Franklin's decision to cut the asking price by nearly two-thirds reflects pragmatism over optimism. At $45 million, the property becomes accessible to a broader pool of ultra
