Justin Segal, President of Boxer Property, is reshaping how commercial real estate operates through artificial intelligence. Boxer Property manages a national portfolio spanning office, retail, and hotel assets. Segal oversees operations, leasing, technology, and marketing across these holdings.
Segal co-founded Brava Systems, an AI-enabled platform originally built to streamline Boxer Property's internal workflows. The platform has since expanded beyond Boxer's use, now deployed across the broader commercial real estate industry. This pivot reflects growing demand from CRE firms seeking automation and efficiency gains in property management, tenant communication, and lease administration.
He also founded Relay Human Cloud, a global staffing and team solution that addresses labor shortages in commercial real estate operations. The company taps remote talent to handle back-office functions, leasing support, and administrative tasks that traditionally require in-house staff.
For landlords and property managers, AI-powered operations platforms like Brava Systems reduce manual work in lease management, tenant inquiries, and maintenance coordination. This translates to faster lease turnarounds and better tenant retention. For tenants, improved operations mean quicker response times and smoother lease renewal processes.
For investors in commercial real estate, technology integration signals operational maturity. Properties managed with advanced systems often command higher valuations and attract institutional capital. Sellers benefit from demonstrating that their portfolios run efficiently and sustainably.
The CRE sector has lagged behind residential and other industries in technology adoption. Segal's dual approach, combining proprietary software with flexible staffing solutions, addresses two structural pain points in the industry. As labor costs climb and tenant expectations rise, these tools help operators scale without proportional headcount increases.
Boxer Property's national footprint allows Segal to test and refine Brava Systems across diverse asset classes and markets. This real-world validation strengthens the