Innocean USA, an international advertising agency, has signed a 101,000-square-foot lease at Hackman Capital Partners' creative office campus in El Segundo, California. The deal more than doubles the agency's current footprint from 50,000 square feet and will accommodate nearly 600 employees relocating from their existing space.
El Segundo, situated just south of Los Angeles International Airport, offers Innocean proximity to major media and entertainment clients while providing access to LAX for business travel. Hackman Capital Partners developed the campus specifically to attract creative tenants seeking modern, collaborative workspaces outside crowded central Los Angeles.
The lease signals renewed confidence in office demand from creative industries. After pandemic-driven remote work shifts and office space reductions, advertising agencies now require larger headquarters to support hybrid operations, client meetings, and production facilities. Innocean's expansion reflects this trend among mid-to-large agencies seeking operational consolidation.
For Hackman Capital Partners, the deal reinforces the Hackman Campus's positioning as a premier creative hub. The platform has attracted similar tenants seeking purpose-built office environments with amenities designed for creative work. El Segundo's lower lease rates compared to West Los Angeles and Santa Monica make it competitive for agencies managing real estate costs.
For Innocean employees, the move provides modern facilities and concentrated workspace in a single location rather than split offices. The El Segundo location offers parking availability and easier commutes than downtown or Westside alternatives, though some staff may face longer drives from residential areas.
Commercial brokers note this lease validates speculative office development targeting creative sectors. Landlords investing in specialized office campuses with design-forward amenities are capturing demand that traditional office parks cannot match. The deal demonstrates tenants will pay premium rates for environments that support creativity and client entertainment.
Innocean's expansion also benefits El Segundo's commercial real estate