Josh Miller, CEO of Epique Realty, argues that real estate technology companies are building solutions agents don't actually use. The fix requires a three-point strategy focused on alignment rather than innovation overload.
Miller contends that the industry wastes resources creating new platforms when agents continue using familiar tools. Instead of chasing cutting-edge features, tech providers should study what agents genuinely want to accomplish daily and build around those workflows.
His first point centers on simplification. Most real estate platforms stack features nobody uses, creating bloated software that slows operations. Agents spend more time learning interfaces than closing deals. Miller advocates stripping technology down to core functions agents rely on and use consistently.
Second, he emphasizes integration. Agents work across multiple systems daily. CRM software talks poorly with transaction platforms, which disconnect from marketing tools. This fragmentation creates data silos and manual workarounds. Tech providers should prioritize seamless connections between existing solutions rather than forcing agents onto proprietary ecosystems.
Third, Miller stresses listening. Tech companies spend development budgets on features determined by engineers and product teams, not agents in the field. Epique and similar brokerages should demand that vendors directly engage with agent feedback before coding new releases.
The reality facing agents remains straightforward. Tech adoption fails when solutions create more work instead of reducing it. A platform with 50 features agents never touch wastes time. A simple tool that solves one critical problem gets used immediately.
This perspective challenges the Silicon Valley approach that dominates real estate tech. Startups and established vendors alike pursue feature expansion as proof of innovation. Miller's argument suggests that restraint and focus outperform complexity.
For brokers and teams evaluating tech stacks, Miller's framework offers practical guidance. Audit what your agents actually use weekly. Eliminate redundant tools. Demand better integration from your vendors. Push back on feature