# OCVibe Adds Five Dining Concepts to $5B SoCal District
The Samueli family has locked in five additional dining tenants for a 50,000-square-foot market hall launching next year at OCVibe, the $5 billion mixed-use development anchored by the Honda Center in Anaheim, California.
Don Churros Gomez, MFK (Modern Filipino Kitchen), Mojo, Pull & Roll, and Gelato Paradiso will occupy space in the food hall, which operates as the retail and dining spine of the sprawling district. The market hall format allows multiple restaurant concepts to share kitchen infrastructure and front-of-house space, reducing individual operator costs while maximizing foot traffic.
OCVibe represents one of Southern California's largest real estate plays in years. The development wraps around Honda Center, home to the Anaheim Ducks and Anaheim Angels. Beyond the market hall, OCVibe includes residential towers, office space, hotels, and street-level retail across multiple phases. The Samueli family, which owns the Honda Center, controls the development through their real estate portfolio.
The dining announcement marks accelerating tenant commitments as OCVibe approaches opening. Market halls have become standard anchors in mixed-use developments across major metros. They attract diverse demographics, operate extended hours, and generate consistent foot traffic that spills into adjacent retail and residential. Anaheim's existing restaurant landscape and tourist base from Disneyland proximity make the location attractive for concept operators seeking high-volume venues.
Don Churros Gomez brings a Mexican-inspired churro concept to market. MFK taps growing demand for Filipino cuisine, a category that has gained mainstream adoption in urban centers. Mojo, Pull & Roll, and Gelato Paradiso round out the mix with likely beverage, Asian fusion, and dessert offerings, though specific details on those concepts remain limited.
For landlords managing projects of OCVibe's scale, food hall tenancy provides steady rent with lower tenant turnover than typical retail. Market halls typically operate on percentage-rent models where operators pay base rent plus revenue splits, aligning landlord and tenant interests. The Samueli family benefits from both upfront lease revenue and long-term value capture as the district develops.
For restaurant operators, market hall entry lowers capital requirements compared to standalone locations. Kitchen build-outs happen once at district level, reducing individual tenant CapEx. Sharing dining rooms splits front-of-house labor. The tradeoff involves less brand autonomy and shared customer attention across multiple concepts.
For Anaheim residents and workers, the market hall creates neighborhood density and pedestrian life around the Honda Center. Mixed-use development converts what was previously single-use arena land into year-round destination. The dining mix targets lunch crowds from nearby offices, evening crowds before concerts and games, and weekend leisure traffic.
Hospitality sectors benefit from OCVibe's scale. Hotels planned for the district will cross-promote food hall traffic. Office tenants gain convenient dining options, boosting their recruitment value. Residential units benefit from walkable, curated dining without chain saturation.
OCVibe's full timeline and remaining tenant announcements will shape how quickly the district captures market share from existing Anaheim shopping and dining districts. The Honda Center's event calendar provides built-in customer flows the market hall can monetize immediately upon opening.