# Veterans United Names Jeremyah Grigery as Chief Marketing Officer
Veterans United Home Loans has promoted Jeremyah Grigery to Chief Marketing Officer, signaling the lender's push to educate borrowers about VA loan benefits and expand market share in the veteran homebuying segment.
Grigery assumes the role as Veterans United intensifies efforts to reach eligible military borrowers and their families. The Missouri-based lender, one of the nation's largest VA loan originators, operates in a market where many veterans remain unaware of the full scope of their borrowing advantages under the VA loan program.
The promotion underscores Veterans United's strategy to invest heavily in brand awareness and educational content. VA loans offer significant perks compared to conventional mortgages. Borrowers qualify for 100 percent financing with no down payment required. The VA doesn't set a maximum loan amount, though lenders do. Borrowers avoid private mortgage insurance entirely. Interest rates typically run lower than conventional products. The VA funding fee, though charged to most borrowers at origination, remains lower than PMI costs over a loan's life.
Yet many veterans remain unfamiliar with these benefits. Educational outreach has become a competitive necessity for VA lenders. Veterans United operates in a crowded space. Competitors include Guaranteed Rate, Quicken Loans, LoanDepot, and Navy Federal Credit Union, all actively marketing VA products.
Grigery's mandate focuses on translating these loan features into compelling messaging for target audiences. His role involves developing campaigns that reach active-duty servicemembers, veterans, and surviving spouses. The position also requires coordination across digital marketing, content strategy, brand positioning, and partnerships with veteran service organizations.
For Veterans United, the CMO promotion reflects confidence in organic growth within the veteran population itself. The U.S. Census estimates roughly 18 million military veterans today. The Department of Defense separates approximately 180,000 servicemembers annually. Each cohort represents potential borrowers, many of whom have never owned homes or refinanced existing mortgages.
The lender's focus on education matters for several reasons. Many veterans hold misconceptions about VA loans. Some believe they've already "used" their benefit. Others don't understand how the VA loan's guaranty works or what it means for interest rates and terms. Service-connected disability ratings, spousal eligibility, and surviving spouse benefits often confuse borrowers shopping for mortgages.
For borrowers, Veterans United's expanded marketing push means greater visibility of VA loan options. Potential homebuyers will encounter more educational content, webinars, and resources explaining the VA program's mechanics and advantages. This benefits consumers by reducing information asymmetry and enabling better financial decisions.
For loan officers and branches within Veterans United's network, Grigery's CMO appointment signals continued investment in lead generation and brand building. Higher visibility typically translates to more purchase inquiries and refinance opportunities.
The timing of this promotion matters. Housing inventory remains tight in many markets. Interest rates have stabilized after 2023's volatility. Veteran borrowers represent a largely untapped segment where affordability concerns affect fewer households than the general population, thanks to VA loan advantages.
Veterans United's move reflects the broader industry recognition that veteran homebuying deserves dedicated marketing infrastructure. As competition intensifies, differentiation through education and brand trust becomes essential.