SERHANT., the luxury real estate brokerage founded by Ryan Serhant, has expanded its South Florida presence by adding the Chad Bishop Group to its Fort Lauderdale office. The acquisition brings a team with $600 million in career transaction volume and 82 closed sides in 2025 alone, according to RealTrends Verified data.
The move strengthens SERHANT.'s footprint in one of the nation's most competitive luxury markets. Fort Lauderdale and surrounding Broward County have seen sustained demand from high-net-worth buyers seeking oceanfront condominiums, waterfront estates, and ultra-luxury properties. The Chad Bishop Group's track record positions SERHANT. to capture more transaction volume in a market where seven-figure and eight-figure deals remain routine.
Chad Bishop has built a reputation in South Florida residential real estate, with the group consistently closing deals at price points that reflect the region's affluent buyer base. The team's 2025 performance of 82 closed sides demonstrates active deal flow and client relationships in a market where transaction velocity correlates directly with team revenue and market share.
For buyers in Fort Lauderdale, this addition means access to SERHANT.'s national marketing platform and digital reach. Luxury properties listed by the Chad Bishop Group now benefit from SERHANT.'s global network, which spans multiple markets and attracts international capital. The brokerage operates through a hybrid model combining traditional luxury service with aggressive digital marketing, a strategy that appeals to younger, tech-forward luxury buyers relocating from markets like New York and California.
For sellers listing with the group, the integration provides exposure through SERHANT.'s proprietary technology and marketing channels. Properties listed by the Chad Bishop Group receive placement on multiple platforms, social media campaigns, and access to SERHANT.'s buyer database. The brokerage's emphasis on video marketing and digital storytelling typically accelerates marketing timelines for high-end inventory.
Agents joining SERHANT. through group acquisitions typically maintain their client bases while gaining access to the brokerage's training infrastructure, technology stack, and transaction support. The Chad Bishop Group members retain their established relationships in Fort Lauderdale while leveraging SERHANT.'s resources to expand transaction size and frequency.
The acquisition reflects broader consolidation trends in luxury real estate. National brokerages continue absorbing top-producing teams to secure market share in gateway cities and high-net-worth markets. Fort Lauderdale ranks among the top wealth migration destinations in the United States, particularly following pandemic-driven relocations from the Northeast and California. SERHANT. competes against established luxury brands like Coldwell Banker Global Luxury, Sotheby's International Realty, and local powerhouses that dominate South Florida's premium segment.
SERHANT. has expanded aggressively since its 2020 launch, opening multiple offices across high-value markets including Miami, New York, Los Angeles, and the Hamptons. The Fort Lauderdale addition signals the brokerage's confidence in sustained luxury market demand in South Florida, despite economic headwinds and rising interest rates that have cooled some segments of the residential market.
The integration should complete in the coming months, with the Chad Bishop Group operating under the SERHANT. brand in Fort Lauderdale.