Pistola Denim, the Los Angeles-based womenswear brand founded by Grace Na in 2013, has leased 17,922 square feet of office space at ROW DTLA, the nearly 2 million-square-foot mixed-use complex in Downtown Los Angeles owned by Atlas Capital Group. The company relocates its creative team from Vernon, where it previously occupied warehouse and distribution facilities.
The deal underscores a broader shift among fashion and apparel companies toward Downtown Los Angeles office clusters. ROW DTLA has positioned itself as a creative hub, and the Pistola Denim lease adds another recognizable brand to its roster of tenants. The complex functions as both workspace and retail destination, attracting companies that benefit from proximity to both employees and consumers in one location.
For Pistola Denim, the move from Vernon represents a strategic upgrade. Vernon traditionally served light industrial and manufacturing operations, making it suitable for warehousing and distribution work. Downtown LA, by contrast, offers proximity to talent, other creative firms, retail visibility, and the kind of urban environment that attracts design-focused employees. Moving the creative team to ROW DTLA signals growth and a desire to position the brand within LA's competitive fashion landscape.
The relocation also reflects changing post-pandemic work patterns. Fashion companies increasingly centralize creative operations in accessible urban locations rather than dispersing across industrial zones. ROW DTLA provides that flexibility, offering creative workspace alongside retail and hospitality amenities that support both employee retention and client engagement.
Atlas Capital Group benefits from fashion tenancy at ROW DTLA. Apparel and lifestyle brands generate foot traffic, attract media attention, and complement the complex's existing retail mix. Each new fashion tenant makes the complex more attractive to similar companies seeking collaborative environments and customer access. Pistola Denim joins a growing list of brands that have chosen the Downtown location.
For Los Angeles' commercial real estate market, the lease signals continued interest in Downtown office space despite broader economic headwinds. Fashion companies typically demand high-quality, design-forward environments, and their willingness to commit to long-term leases provides stability to landlords managing large portfolios. ROW DTLA's success in attracting these tenants demonstrates the value of mixed-use strategies that blend office, retail, and entertainment.
The specific lease terms were not disclosed, but the transaction reflects current market conditions in Downtown LA. Office rents have moderated from pandemic peaks, making larger spaces more affordable for growth-oriented companies. Pistola Denim's decision to expand its creative footprint suggests confidence in the brand's trajectory and the Los Angeles market.
For competing landlords in Downtown LA, the Pistola Denim lease represents continued pressure to attract creative tenants. Fashion companies have options across LA, from Arts District warehouses to Santa Monica office parks. ROW DTLA's scale, walkability, and integrated retail environment provide competitive advantages that justify tenant selection.