# Industrious Rolls Out Google Beam Hologram Rooms Across Coworking Network
Industrious, a leading flexible workspace operator, has partnered with Google to deploy Google Beam meeting rooms across its coworking locations. The setup uses HP Dimension technology paired with Google's AI-powered video communication platform to render meeting participants at life-size scale, creating a hologram-like presence in the room.
The move targets Industrious members and their guests who need high-fidelity meeting experiences without traveling to shared offices. Google Beam positions participants as if they are physically present in the conference room, using spatial rendering and real-time video feeds. This addresses a persistent pain point for hybrid and distributed teams. Remote attendees appear at actual human scale rather than on a flat screen, which changes how people engage in meetings.
Industrious operates flexible office space across major US metros including New York, Los Angeles, San Francisco, Chicago, and Washington DC. The coworking operator competes with WeWork, Regus, and independent flex providers by offering shorter lease terms than traditional corporate real estate. Adding Google Beam rooms gives Industrious a tangible tech advantage in attracting enterprise clients and small business teams that value meeting quality.
The partnership benefits all parties. For Industrious, Google Beam rooms become a differentiator that justifies membership premiums and drives foot traffic to physical locations. Members gain meeting technology typically reserved for Fortune 500 companies. Google extends its workplace technology footprint into distributed office networks. HP provides hardware sales into a growing channel.
Industrious has raised over $500 million in venture funding and counts major institutional investors. The company operates hundreds of locations. Adding technology amenities like Google Beam rooms reflects a broader shift in flex office strategy. Operators can no longer compete on price alone. They must bundle technology, community, and hybrid-work flexibility to retain members in a market pressured by persistent remote work.
For buyers considering coworking memberships, Google Beam access adds real value. Small law firms, consulting shops, and distributed teams gain professional meeting infrastructure without capital investment. For companies renting dedicated suites from Industrious, the inclusive technology layer reduces IT overhead.
Landlords leasing space to Industrious benefit indirectly. High-tech flexible offices generate stronger tenant retention and premium rental rates compared to plain vanilla open floor plates. Institutional investors in flex real estate appreciate technology moats that create switching costs.
The timing matters. Coworking demand remains fragmented post-pandemic. Many firms use hybrid models requiring occasional in-person collaboration space. Google Beam rooms make those occasional visits more productive. A team that meets in-person once monthly gets better value from conference facilities that enable seamless remote participation. Industrious converts those infrequent visits into more frequent bookings.
This partnership signals that coworking's future depends on seamless meeting experiences. Standalone flex space without strong technology integration faces pressure from home offices and corporate campuses upgrading their own video infrastructure. Industrious is betting that premium meeting rooms with life-size hologram presence will retain high-value members and justify sustained membership spending as remote work remains the norm.