eXp Realty hosted its annual conference, eXp Con 2026, drawing nearly 4,000 agents from 20 countries. The event featured product announcements and a keynote address from Gary Vaynerchuk focused on content creation and artificial intelligence.
The conference centered on themes of high energy and agent empowerment. Vaynerchuk's keynote speech emphasized how agents can leverage content and AI tools to improve their competitive position in the real estate market.
Product launches announced at the event aimed to support agents in their business operations. The specific details of these product announcements were not disclosed in available information.
The gathering represented eXp Realty's effort to unite its global agent network. The attendance from 20 countries underscores the company's international presence and reach.
The conference reflects broader industry trends toward AI adoption and content marketing in real estate. The emphasis on helping agents "win" suggests eXp Realty positioned the event around tools and strategies designed to increase agent productivity and success.
No specific timeline for implementation of announced products or additional details about the keynote content were provided in available reports.