SERHANT., the AI-native real estate brokerage founded in 2020, joined the American Real Estate Association on Nov. 9. The firm operates more than 2,000 agents across 20 states and Washington, D.C., and expanded to California, Texas, Colorado, Massachusetts and Illinois in 2026.
ARA, a trade association built by and for real estate agents, said the partnership strengthens its national platform at a time when agent professionalism and consumer transparency face heightened scrutiny. SERHANT. has been ranked by RealTrends among the top private independent brokerages in the U.S. by sales volume.
Co-founders Jason Haber and Mauricio Umansky said in a joint statement that SERHANT. joining ARA "shows that this industry belongs to true professionals who are fiercely dedicated to their clients and to delivering the highest level of service."
Ryan Serhant, founder and CEO of SERHANT., said the alignment gives his agents "an even stronger platform to educate consumers, advocate for clients and shape where this industry goes next."
SERHANT. joins REMAX, Compass International Holdings and Douglas Elliman as larger brokerage networks aligned with ARA. The board expanded this year to include Chris Lim, former president and chief growth officer of REMAX, and investor Andrew Dodge.
ARA opposed Missouri's Amendments 4 and 5 alongside the Missouri Association of Realtors. Voters rejected the ballot measures in August. The measures could have opened the door to transfer taxes on home sales and new taxes on real estate services.